Beauty comes in all shapes and sizes.
However, most boutiques and stores have a higher quantity of small to medium-sized clothes for women as compared to plus sizes, which is unfair and degrading at the same time.
There is no doubt that we need more creative brands that will prioritize plus size women.
In short, we need more plus size boutiques so that every woman, irrespective of her size, can easily find the clothes of her choice.
Luckily, that seems to be happening now but at a slow pace.
Plus size clothing are garments that are made for people who have a bigger body size than an average person.
The utilization of the term differs from nation to nation and as per the industry the individual is included in.
In 1985, an average lady in the US wore a size 8.
Today, the average woman wears a 14, which is the number that basically divides the average and plus sizes.
Plus size garments are currently a $17.5 billion market in the US alone today, yet it stays one of the most underrated and unserved portions of the fashion industry.
Plus size clothes take up little space in the back of the stores.
Styles are constrained, less audacious and out of fashion.
A perfect fit is everything according to stylists, yet in surveying the market, America’s fashion industry seems to have forgotten plus size people.
According to a study done a couple of years back by Plunkett Research, a statistical surveying firm, it was found that 67% of American ladies were “plus size,” which means that they were measured to be size 14 or bigger.
That figure wouldn’t have changed much, yet in 2016, just 18% of attire sold was plus size, as indicated by another research firm known as the NPD Group.
Fashion designers and retailers consider plus size clothes as a big risk.
Foreseeing what these clients will purchase can be difficult at times, as most customers are very concerned about style.
While that’s the case in the entire fashion industry, making plus size garments is more expensive, making it a higher risk.
Higher expenses for texture can’t generally be passed on to buyers.
This resulted in fewer plus size styles, and plus size ladies shopped less.
However, all that is changing now.
In the recent years, many fashion brands and lines are paying special attention to plus size models and the need for more plus size boutiques and outlets has increased.
Revenues generated from plus size boutiques expanded by 14% between 2013 and 2016, as compared to 7% for all attire.
According to the PLUS Model Magazine, the influence of social media has played a critical part in changing attitudes in the fashion industry for the better.
As compared to the past, a plus size boutique is not bound by many limitations.
Additionally, there has been a noticeable positive pattern in offering premium, complementing fit to all customers, whether they are plus size or size zero.
There is an increase in fashion outlets as well that offer perfect fits in all types of clothing including sweaters, dresses, work shirts, cardigans, bottoms and skirts.
More plus size boutiques and fashion outlets will not only boost the confidence of plus size women but also help empower them.
The best brands are supposed to consider every little detail of the clothes they provide. Hence, having a variety of sizes should be the top priority of every brand in order for it to flourish.
Shopping for plus size clothing can be a little tricky at times.
However, if you know the right boutique and have a clear image of what you are searching for, you can easily find what you want.
Make sure you keep these two things in mind for a better shopping experience:
In order to purchase your plus size garments on the web, the first thing you need to know are your measurements.
This will enable you to abstain from purchasing clothes that are too small or too big. It will also save you time as you won’t need to return or exchange.
If you want a perfect fit, you need to shop not only by your size but by your precise measurements.
Make sure to take your chest, midsection and hip measurements so that you can make sure you’re getting the best fit for your figure.
Don’t shy away from an online plus size boutique because you haven’t heard of the name or seen the outlet locally.
Most online stores and boutiques offer some trendy and perfect fits for plus size women, and these clothes are sold directly to the customers via the internet.
One of the many benefits of shopping from an online plus size boutique is that you will be getting some unique styles.
Most local store outlets tend to sell old, repeated designs and lack variety and new trends.
You can find a variety of new designs and colors when you shop from boutique designers.
It’s relatively easier to find high-quality handmade clothes with elegant and intricate designs, which you will have to look for all day long if you are shopping from a retail store.
Even though there has been some progress in the availability of plus size garments, we are still not where we need to be.
Considering the percentage of women who are plus sized, we need more plus sized models and clothes in the fashion industry.
A plus size woman shouldn’t have to stress to find a cute, trendy top.
The same tops and bottoms that are available in a variety of designs for average sizes should be available in plus size as well.
Hopefully, we will see this change in the fashion industry in the upcoming years.
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